Category: Partnerships

Fan-favorite company adds sponsorship to its already impressive roster of racers, races and raceways.

IRVING, Texas — Oct. 25, 2023 — Mission Foods, the world’s leading brand for tortillas and wraps, will become the title sponsor of the National Hot Rod Association’s (NHRA) premier professional series, now known as the Mission Foods NHRA Drag Racing Series, beginning in 2024.

Mission Foods and the NHRA first partnered to launch the Mission #2Fast2Tasty NHRA Challenge earlier this year. The program introduced competitive racing to the Saturday schedule at regular season NHRA Camping World Drag Racing Series events, pitting semifinalists from the previous race in all professional categories against one another in a rematch for bonus money and championship points.

“This is a huge opportunity for us to keep connecting with fans while supporting motorsports in a major way,” said Juan Gonzalez, Mission Foods Chief Executive Officer. “There’s nothing better than race weekend, and we are proud that Mission Foods will become the official title sponsor of the NHRA Drag Racing Series.”

Mission Foods will have a significant presence at all NHRA national events and on Fox Sports’ NHRA’s television coverage. Mission Foods will also receive considerable exposure via NHRA’s subscription live streaming service (NHRA.tv) and on NHRA’s social channels and platforms. And even tastier – Mission Foods will be the official tortillas, wraps, flatbreads and tortilla chips of the series.

“We have heard from drivers and fans how much they appreciate Mission being involved with NHRA,” said Sathish Mohanraju, Mission Foods Vice President of Marketing & Trade Marketing. “A lot of drivers have thanked us for the Mission #2Fast2Tasty NHRA Challenge, which has changed the face of weekend racing. NHRA racing fans are extremely brand loyal, and we’ve long felt that our sponsorships are positively driving sales and brand awareness.”

“Mission Foods has already shown such great passion for NHRA drag racing and giving back to racers, and to now have them become our new entitlement sponsor is an incredibly exciting moment for the NHRA and our race teams,” NHRA President Glen Cromwell said. “They were a tremendous partner last year, introducing the Mission #2Fast2Tasty NHRA Challenge that changed the landscape of our race weekends, and we’re thrilled to see that relationship continue to grow on an even bigger level.”
Mission first began its motorsports sponsorships four years ago, and its involvement continues to grow. Today, the company sponsors teams and individual racers across the NHRA, NTT INDYCAR series, American Flat Track (AFT), and MotoAmerica. Mission is also a sponsorship partner for the Sportscar Vintage Racing Association (SVRA), IGT and Trans-Am, as well as the title sponsor of the American Flat Track SuperTwins series, King of the Baggers, Super Hooligan National Championship and Mini Cup by Motul series in MotoAmerica.

Mission Foods, the world’s leading brand for tortillas and wraps, is excited to announce the winner of an all-expense-paid trip to this Sunday’s Indianapolis 500. Racing fan Taylor Ness and a guest will be given the chance to cheer on Pato O’Ward, Felix Rosenqvist, and Juan Pablo Montoya from McLaren team hospitality at Indianapolis Motor Speedway. Mission Foods is a proud partner of Arrow McLaren SP.

Ness was selected in a drawing among other winners of Mission Foods’ https://www.missionfoods.com/2fast2tasty/. Throughout the 2021 INDYCAR season, and before each racing event, Mission Foods invited social media followers on Facebook and Twitter to comment on posts for a chance to win a Mission Fan Pack following the event.

At the end of the season, Mission Fan Pack winners were invited to a Zoom call with Arrow McLaren SP, Mission Foods and driver Pato O’Ward to take a behind-the-scenes tour of the Arrow McLaren SP team garage. On the call, Ness was announced as the winner.

“It was very cool,” Ness said. “I was speechless. The moderator on the Zoom said, ‘Say something,’ but I simply could not. I’ve always been a fan of McLaren and INDYCAR is the best form of motorsport in the world.”

“We are pleased to provide a fan with an Indy 500 experience for the second year in a row,” said Juan Gonzalez, Mission Foods Chief Executive Officer. “Mission Foods is proud to bring motorsports and fans together, just like our delicious products bringing people together around the table. For Taylor and his father, I hope this will be an unforgettable moment.”

Ness and his father, who is his chosen guest, not only won two tickets to the Indy 500, but also a ride with a driver in the INDYCAR Two-Seater Experience. The winnings also include paid airfare, lodging and a $500 gift card for meals and other expenses during their trip.

Ness said that racing has been a lifelong passion for him. “I have been into things with wheels ever since I think I knew what they were,” he said.  “What kid doesn’t love going fast?”

He said he raced go-karts as a child but found the most joy in working on race cars and going to the track with his family. His parents were major supporters of his racing enthusiasm.

“We went to Watkins Glen INDYCAR racing a lot because it was close to where I grew up,” Ness said. “I knew my dad was the right person to take to the Indy 500 because of our history of going to races together.”

In addition to being an INDYCAR race fan, Ness is also a fan of Mission Foods. “I go out of my way to buy their tortilla strips,” he said. “They’re so, so good.”

Ness said he hopes to eat plenty of Mission Foods’ limited edition Racing Style Tortilla Chips, which are made in the shape of racecars and motorcycles and available at Mission Foods-sponsored racing events. “I wish I could buy the racecar chips at the store, but having them at the racetrack makes them special,” he said.

Ness and his father will be flying out on Thursday morning. “We don’t want to miss anything,” he said. “I’m so excited to go and support the team. They’ve got a good chance to win on Sunday.”

Original article – https://www.speedwaydigest.com/index.php/news/racing-news/69971-mission-foods-announces-winner-of-indianapolis-500-trip-to-support-arrow-mclaren-sp

DALLAS, TX – Cinco de Mayo is just around the corner, and you know what that means, it’s time to bring out the avocados! In preparation for the holiday, Avocados From Mexico™ (AFM) has partnered with Mission® and Modelo® to create CincOMG-worthy celebrations in the produce aisles.

“Cinco de Mayo represents a great opportunity to showcase the essence and origin of Avocados From Mexico—the spirit of Mexicanity,” said Stephanie Bazan, Vice President of Shopper and Trade Marketing at Avocados From Mexico. “It’s important for us to connect with shoppers as they get ready to celebrate this holiday with friends and family. And by partnering with perfect avocado pairings like Mission chips and tortillas and Modelo beer, we’re making it convenient for shoppers to find all the essentials they need for Cinco parties.” – Stephanie Bazan, Vice President of Shopper and Trade Marketing, Avocados From Mexico

Over the last five years, avocado consumption in the first four weeks leading up to Cinco de Mayo has grown 27 percent, a press release explained. Capitalizing on this rising trend, the three popular brands have created fun in-store displays and announced consumer savings, sweepstakes, and digital and social activations to inspire shoppers. The new program launched April 11 and will run through May 9, 2022.

 

Avocados From Mexico™ has teamed up with Mission Foods® and Modelo® to inspire shoppers ahead of the Cinco de Mayo holiday with a new program

This partnership with Mission and Modelo will help retailers turn their aisles into Cinco de Mayo destinations by combining the three items central to celebrating the holiday. Shoppers double their basket spend when buying chips and avocados. They also spend 1.7x more when buying beer and avocados, compared to when avocados are not in the basket, so make sure to get in on this program while the iron is hot.

To learn more about AFM’s Cinco de Mayo strategy, click here.

In the meantime, get those avocados on your shelf in time for the festivities!

Original article: https://www.andnowuknow.com/bloom/avocados-mexico-partners-mission-and-modelo-cinco-de-mayo-promotion-Stephanie-Bazan/jenna-plasterer/78058

MIAMI — SpeedTour announced Mission Foods is extending its sponsorship of the Sportscar Vintage Racing Association and expanding its partnership to include three additional series. After joining SVRA as a new sponsor last year, Mission Foods will now also partner with the Trans-Am Series presented by Pirelli, Formula Regional Americas Championship Powered by Honda and Formula 4 United States Championship Powered by Honda in the upcoming season.

The Mission Foods partnership will include three event titles which will add the Mission Foods name to events held at California’s Sonoma Raceway, Virginia Int’l Raceway and Texas’ Circuit of the Americas. The Mission Foods Sonoma SpeedTour event weekend will take place April 29-May 1; the Mission Foods VIR SpeedTour event is Oct. 7-9; and the Mission Foods Austin SpeedTour event will run from Nov. 4-6. Mission Foods will now be the Official Tortilla and Chip Company of SVRA, Trans Am, FR Americas and F4 U.S.

MISSION, the world’s leading brand for tortillas and wraps, will now be represented at 48 races at 20 racing venues across the United States.

The SpeedTour season kicked off earlier this month at Auto Club Speedway in Fontana, Calif., on Feb. 4-6. The action continues this weekend with the Sebring SpeedTour at Sebring (Fla.) Int’l Raceway, Feb. 25-27.

Original article – https://www.speedsport.com/sports-cars/other-sports-cars/mission-foods-expands-speedtour-sponsorship/

Juan Pablo Montoya, Arrow McLaren SP and Mission Foods will team up for a second consecutive year, with the two-time Indianapolis 500 champion competing in the No. 6 Arrow McLaren SP Chevrolet for both the Grand Prix of Indianapolis and 106th Running of the Indianapolis 500. Montoya will again join full-time Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist to complete the team’s lineup for the Month of May.

Montoya returns to Arrow McLaren SP after competing for the team last year, finishing ninth in the 105th Running of the Indianapolis 500. This year will see him attempt to qualify for his seventh entry into the race, having competed six times in his career, including winning as a rookie in 2000 and again 15 years later in 2015.

The MISSION brand will be represented on the No. 6 Arrow McLaren SP Chevrolet and Montoya’s race suit during both races, as well as continuing to be featured on the No. 5 Arrow McLaren SP Chevrolet piloted by O’Ward and the No. 7 Vuse Arrow McLaren SP Chevrolet piloted by Rosenqvist.

Mission Foods first partnered with Arrow McLaren SP in 2020 and the successful partnership continues to find new and exciting ways to activate and reach new consumers through the NTT INDYCAR SERIES.

The 106th Running of the Indianapolis 500 takes place on May 29, 2022 at the Indianapolis Motor Speedway. Follow along with Arrow McLaren SP all season long on Twitter, Facebook, Instagram, TikTok and YouTube at @ArrowMcLarenSP.

Juan Pablo Montoya, Driver, No. 6 Arrow McLaren SP Chevrolet:

“I’m excited to return to Indianapolis with Arrow McLaren SP and Mission, to once again compete in a race that holds a special place in my heart – the Indianapolis 500. I had a great experience with the team last year and look forward to building on the progress we made in 2021. I think we have a real shot at competing at the front of the field and challenging for the win.”

Zak Brown, CEO, McLaren Racing:

“We’re delighted to have both Juan Pablo and Mission Foods back for another Indianapolis 500. Juan Pablo is an institution in motorsport, with two Indianapolis 500 victories and an impressive Formula 1 career with multiple wins for McLaren. He adds experience that really benefits our team, giving us another driver with the potential to win anytime he steps into the car.”

Juan Gonzalez, Mission Foods Chief Executive Officer:

“We are thrilled to partner again with Juan Pablo Montoya and Arrow McLaren SP for the 106th Running of the Indianapolis 500. The Indianapolis 500 and Juan Pablo are legendary to racing and loved by race fans everywhere. It’s an honor for our brand to align with icons like these.”

Original article: https://arrowmclarensp.com/2022/01/11/juan-pablo-montoya-returns-to-indianapolis-500-with-arrow-mclaren-sp-and-mission-foods/

May 27, 2021 01:20 PM Eastern Daylight Time

IRVING, Texas–(BUSINESS WIRE)–Mission Foods, the world’s leading brand for tortillas and wraps and a proud supporter of motorsports, is thrilled to give a lucky Mission Foods and IndyCar fan an all-expense-paid trip to this weekend’s Indianapolis 500 IndyCar race. Mario Gomez and his guest will watch the race from the McLaren Gasoline Alley Hospitality Suite. Mission Foods is a proud partner of the Arrow McLaren SP IndyCar racing team.

“I’m most excited to hear the sound of the engines roaring. It is a choir of sounds that makes your stomach shake and that fills the air with such a unique sound”

Gomez won the trip in a drawing from winners of Mission Foods’ #2Fast2Tasty campaign during last year’s season. Every week during the 2020 season, Mission surprised fans with #2Fast#2Tasty Fan Packs on Facebook, Instagram and Twitter. At the end of the season, winners were invited to a Zoom call with special guest IndyCar driver Pato O’Ward to take a behind-the-scenes tour of a working IndyCar garage. O’Ward — Gomez’s favorite driver — surprised him by announcing him as the drawing winner.

“I was speechless,” Gomez said. “I wanted to start screaming and dancing with joy, but because Pato was on the screen, I had to compose myself and try to look professional.”

In addition to tickets to The Brickyard, Gomez and his guest will receive Mission- and Arrow McLaren-branded premium swag as part of their Mission Foods Indy 500 VIP Experience.

“I’m most excited to hear the sound of the engines roaring. It is a choir of sounds that makes your stomach shake and that fills the air with such a unique sound,” added Gomez.

Gomez first became a fan racing in 1987 when his grandfather gave him a diecast Lotus 98T with Ayrton Senna’s name on it for his seventh birthday. When Senna moved to the McLaren team in 1988, so did Gomez’s allegiance. “The moment I heard McLaren was returning full time to Indy Racing, I became a fan of Arrow McLaren SP,” he said. “As soon as team apparel came out, I bought a shirt to show my support.” He is also a huge Mission Foods fan, especially enjoying the Carb Balance Tortilla line and the Thin and Crispy chips.

“We have been supporting motorsports for a long time at Mission Foods, but this is our first time surprising a fan with an experience like this,” said Juan Gonzalez, president and chief executive officer of Mission Foods. “For Mission to be able to connect our fans with the sport we love through delicious food gives us a lot of pride. I’m so excited for Mario and Jordan and can’t wait to catch up with them in the McLaren suite!”

“I have to thank Mission Foods and the Arrow McLaren SP team for this incredible opportunity,” said Gomez. “From the prize pack to the exclusive Zoom call and now the Indy 500, I know that Arrow McLaren SP and Mission Foods truly care about us, the fans. Those of us who find joy and excitement watching races, who for a couple of hours every week can forget about COVID and other world problems and enjoy pure racing and good food.”

ABOUT MISSION FOODS

MISSION®, owned by GRUMA, S.A.B. de C.V., is the world’s leading brand for tortillas and wraps. MISSION® is also globally renowned for flatbreads, dips, salsas and Mexican food products. With presence in over 112 countries MISSION® products are suited to the lifestyles and the local tastes of each country. With innovation and customer needs in mind, MISSION® focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together. For more information, please visit www.missionfoods.com

Original article – https://www.businesswire.com/news/home/20210527005777/en/Mission-Foods-to-Send-One-Lucky-IndyCar-Fan-on-a-Trip-of-a-Lifetime

DAYTONA BEACH, Fla. — Mission Foods, the world’s leading brand for tortillas and wraps and a proud supporter of motorsports, is thrilled to be kicking off the 2021 Progressive American Flat Track (AFT) series tomorrow in Volusia. For the first time in the company’s history, Mission Foods will be sponsoring the Progressive AFT series’ premier class, now known as the Mission® SuperTwins.

“We are thrilled to launch this year’s American Flat Track series as the official sponsor of the SuperTwins class,” said Juan González, President and Chief Executive Officer of Mission Foods. “This is an exciting opportunity to connect racing fans with the high quality, authentic flavors and healthy options of the global Mission Foods brand and bring attention to the talents of these amazing athletes.”

Progressive AFT is a high-adrenaline, competitive motorcycle racing series that features custom-built and production-based motorcycles piloted by world-class athletes who reach top speeds of 140 mph on straights and 90 mph in corners.

The 2021 Progressive AFT series starts with a doubleheader event featuring the exhilarating Volusia Half-Mile I and II races Friday and Saturday, March 12-13, 2021, at the Volusia Speedway Park in Barberville, Fla. Mission® SuperTwins, one of three classes entering the races, consists of twin-cylinder motorcycles (650 – 900cc). These motorcycles contain the latest in motorsport technology and will be piloted by an exclusive cadre of the fastest athletes on dirt. The event will also feature AFT Singles and AFT Production Twins.

Mission Foods’ sponsorship will also introduce a new element to every Progressive AFT event: The Mission® 2Fast2Tasty Challenge. This four-lap competition will feature riders who qualify for the front row of the Mission SuperTwins Main Event brawl for the Main Event gridding order and a $5,000 cash prize.

Mission Foods will also serve as the official tortillas and chips of the American Flat Track series.

 

ABOUT MISSION FOODS 

MISSION®, owned by GRUMA, S.A.B. de C.V., is the world’s leading brand for tortillas and wraps.  MISSION® is also globally renowned for flatbreads, dips, salsas, and Mexican food products. With presence in over 112 countries MISSION® products are suited to the lifestyles and the local tastes of each country. With innovation and customer needs in mind, MISSION® focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together.  For more information, please visit https://www.missionfoods.com/

Vance & Hines Launches NHRA Motorcycle Race Team – Three-Time Champion Angelle Sampey to Campaign New Four-Valve Suzuki-Powered Bike

Vance & Hines Signs on Mission Foods as Partner for NHRA Pro Stock Team

Vance & Hines announced today that the NHRA’s winningest female, Angelle Sampey, will ride the company’s new four-valve Suzuki-powered race bike in the 2021 NHRA Camping World series. The team’s quest for the championship in 2021 is a partnership between Vance & Hines and global food producer Mission Foods.

A three-time NHRA Pro Stock Motorcycle (PSM) champion, Sampey’s 43 NHRA Pro Stock Motorcycle wins make her the NHRA’s top female athlete. She has the fourth most wins in NHRA PSM history.  In 2019 and 2020 Sampey was a member of Vance & Hines’ Harley-Davidson-sponsored team.

Sampey will be among the first to ride the recently announced Vance & Hines four-valve Suzuki-powered machine. The new engine features a modernized top-end which provides increased valve lift and reduced mass in the valve train. The 1850cc motor delivers nearly 400 horsepower and will be paired with a custom chassis developed using data from thousands of runs in NHRA competition.

“I’m so excited to be part of the Vance & Hines team again this year,” said Sampey.  “This is a first class company that gives me the best bikes I’ve ever ridden. I’m feeling really good about what we can accomplish together this year. “

“We’re happy to be working with Angelle once again,” said Vance & Hines President & CEO, Mike Kennedy. “Vance & Hines is in a wonderful position right now. We’ve got one of the top riders in the sport aboard our outstanding new equipment and we have Mission Foods as our new Team Partner. I couldn’t have hoped for anything better as we go into the 2021 season.”

Multi-billion-dollar company Mission Foods, the world’s largest manufacturer of best-selling tortillas and wraps, joins the effort as a sponsor of the new team. The food giant shows its passion for motorsports with sponsorships in IndyCar, AFT and GT3 racing and now enjoys relationships with both Arrow McLaren SP and Vance & Hines.

“Terry Vance and I have talked about putting together a race team, and I was overjoyed to get his invitation to work with Angelle and the Vance & Hines crew,” said Juan Gonzalez, President and Chief Executive Officer of Mission Foods. “NHRA has a great tradition and loyal fan base, we can’t wait to see our brand and products at this year’s NHRA races.”

The team will feature the brilliant yellow and red Mission Foods logo on the race bikes, rider, crew and the team transporter at all scheduled Pro Stock Motorcycle events for the 2021 season.  The NHRA Pro Stock Motorcycle season starts in mid-March at the Gator Nationals in Gainesville FL.

ABOUT MISSION FOODS 

MISSION®, owned by GRUMA, S.A.B. de C.V., is the world’s leading brand for tortillas and wraps.  MISSION® is also globally renowned for flatbreads, dips, salsas, and Mexican food products. With presence in over 112 countries MISSION® products are suited to the lifestyles and the local tastes of each country. With innovation and customer needs in mind, MISSION® focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together.  For more information, please visit https://www.missionfoods.com/

 

ABOUT VANCE & HINES

The Vance & Hines brand has always been about enhancing the exhilaration of the motorcycle ride. It started over 40 years ago, when Terry Vance and Byron Hines were two young enthusiasts in the fledgling Southern California motorcycle drag race scene. Terry always wanted to go faster and Byron knew how to make that happen. In short order, their on-track success and innovation drew the attention of other racers, riders and motorcycle manufacturers, which ultimately translated to commercial demand for their products and services. Today, the Company’s mission and activity is the same; make bikes go faster on the racetrack and take those learnings to make impactful products for riders around the world. Since the Company’s inception in 1979, it has run factory race programs in partnership with Suzuki, Yamaha, Ducati and Harley-Davidson in drag racing, road racing and flat track. Vance & Hines is based in Santa Fe Springs CA and has its Racing Development Center is in Brownsville IN. Learn more about the company’s history and products at https://vanceandhines.com/